Except that these days, the biggest vibe killer doesn’t always come with wings, clouds or a buzzing sound. Sometimes it just comes down to one question. You’re sitting on a terrace with a friend, enjoying the sun and a lovely cocktail, and having a cosy chat. Gradually, you’re running out of things to say. Just like the cocktails. It’s almost time to move on. But above all: it’s almost time to ask that one question: “Will you pay me back?” And that can sometimes feel a bit awkward.
Because sometimes it only takes one sentence to turn a summer moment on its head, as if a cloud had suddenly drifted over the table. Gone is the atmosphere.
It’s precisely this parallel that air, CZAR and Victor Vercammen illustrate in their new campaign film for Bancontact Pay. A 20-second film in which the request for a refund creates a chilly atmosphere… literally. Until Bancontact Pay steps in, dispels the clouds and lets the sun shine again.
\nBancontact Pay is mobile, secure and easy. So there’s not a cloud in the sky. That way, you can enjoy the summer without a care in the world. That’s also the campaign’s message: “Summer Vibes Only with Bancontact Pay”. This message also appears on B-bocks and posters in bars, restaurants and cafés. In short: wherever people are enjoying the summer, spending money and, of course, paying each other back.
So this summer too: keep the vibe going and get paid back with Bancontact Pay.
\u200bCredits
Client: Bancontact Company
Contacts: Catherine Hijazin, Jonathan Romain, Nathalie Vandepeute
Agency: Air
Creative direction: Air Creative Council
Creatives: Edouard Coune, Anouk Lemm, Marie Paris
Strategic Director: Michelle Defooz \u200b \u200b
Client Manager: Juliette Defoux
Producer: Bérengère Lurquin
Production: Czar.be
Director: Victor Vercammen
Executive Producer: Eurydice Gysel
Producer: Lander Engels
Director of Photography: Siemen Sevo
VR Director: Olav Verhoeven – Studio Regie
Art Director: Alix Le Clercq
Editor: Victor Vercammen
ColourGrading: Florian Keirse
Online VFX: Victor Vercammen, Dries Derycke
Online Graphics: Dries Derycke
Post-production: Czar
Post-production Producer: Bieke De Keersmaecker
Music & Sound Effects: Paulo Rietjens
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