Summer vibes only with Bancontact Pay and air.
A wasp flying round your plate, a cloud drifting right in front of the sun, a mosquito buzzing round your ears in the middle of the night… There are just some things in summer that instantly spoil the atmosphere. Little nuisances that disrupt the moment. In short: real vibe killers.
Except that these days, the biggest vibe killer doesn’t always come with wings, clouds or a buzzing sound. Sometimes it just comes down to one question. You’re sitting on a terrace with a friend, enjoying the sun and a lovely cocktail, and having a cosy chat. Gradually, you’re running out of things to say. Just like the cocktails. It’s almost time to move on. But above all: it’s almost time to ask that one question: “Will you pay me back?” And that can sometimes feel a bit awkward.
Because sometimes it only takes one sentence to turn a summer moment on its head, as if a cloud had suddenly drifted over the table. Gone is the atmosphere.
It’s precisely this parallel that air, CZAR and Victor Vercammen illustrate in their new campaign film for Bancontact Pay. A 20-second film in which the request for a refund creates a chilly atmosphere… literally. Until Bancontact Pay steps in, dispels the clouds and lets the sun shine again.
Bancontact Pay is mobile, secure and easy. So there’s not a cloud in the sky. That way, you can enjoy the summer without a care in the world. That’s also the campaign’s message: “Summer Vibes Only with Bancontact Pay”. This message also appears on B-bocks and posters in bars, restaurants and cafés. In short: wherever people are enjoying the summer, spending money and, of course, paying each other back.
So this summer too: keep the vibe going and get paid back with Bancontact Pay.
Credits
Client: Bancontact Company
Contacts: Catherine Hijazin, Jonathan Romain, Nathalie Vandepeute
Agency: Air
Creative direction: Air Creative Council
Creatives: Edouard Coune, Anouk Lemm, Marie Paris
Strategic Director: Michelle Defooz
Client Manager: Juliette Defoux
Producer: Bérengère Lurquin
Production: Czar.be
Director: Victor Vercammen
Executive Producer: Eurydice Gysel
Producer: Lander Engels
Director of Photography: Siemen Sevo
VR Director: Olav Verhoeven – Studio Regie
Art Director: Alix Le Clercq
Editor: Victor Vercammen
ColourGrading: Florian Keirse
Online VFX: Victor Vercammen, Dries Derycke
Online Graphics: Dries Derycke
Post-production: Czar
Post-production Producer: Bieke De Keersmaecker
Music & Sound Effects: Paulo Rietjens