{
    "title": "Rise et Air lancent une neocampagne pour apprendre aux jeunes \u00e0 g\u00e9rer leur argent.",
    "modified_at": "2021-09-20 13:37:19",
    "published_at": "2021-09-20 13:37:19",
    "url": "https://press.air.be/rise-et-air-lancent-une-neocampagne-pour-apprendre-aux-jeunes-a-gerer-leur-argent",
    "short_url": "http://prez.ly/U7Kb",
    "culture": "fr",
    "language": "FR",
    "slug": "rise-et-air-lancent-une-neocampagne-pour-apprendre-aux-jeunes-a-gerer-leur-argent",
    "intro": "<p>Les neoados de la GenZ ne sont pas comme les autres. Et &ccedil;a ne se limite pas &agrave; leur langage.</p>",
    "body": "<p>Pour cette g&eacute;n&eacute;ration anim&eacute;e par le willdocando spirit, rien n&#39;est impossible et tous les challenges peuvent &ecirc;tre relev&eacute;s : faire du Hula Hoop en jouant du pipeau, &eacute;changer des bouteilles &agrave; toute vitesse autour d&#39;une table ou r&eacute;ussir un lancer-gobage de Petit Suisse parfait... et m&ecirc;me apprendre &agrave; g&eacute;rer son argent de mani&egrave;re autonome !</p>\n<p>Il leur faut juste le bon outil pour le faire.</p>\n<p>Cet outil, c&#39;est Rise : une neobanque destin&eacute;e aux 10-18 ans mais aussi un outil d&#39;&eacute;ducation financi&egrave;re qui se concr&eacute;tise sous la forme d&#39;une app et d&#39;une carte de paiement (que les parents se rassurent, ils gardent le contr&ocirc;le via une interface distincte).</p>\n<p>Alors pour lancer Rise aupr&egrave;s de son public , quoi de mieux qu&#39;une s&eacute;rie de vignettes absurdes en mode TikTok challenge, con&ccedil;ues par l&#39;agence Air et d&eacute;clin&eacute;es en version ado et parents. Avec un message simple &quot;l&#39;argent &ccedil;a s&#39;apprend&quot; et une signature en forme de n&eacute;ologisme qui veut tout dire : Rise Made Neo.</p>\n<p>&laquo;&nbsp;Et si &ccedil;a ne vous parle pas, c&rsquo;est parce que vous n&rsquo;&ecirc;tes pas dans la n&eacute;o-cible&nbsp;&raquo; conclut Eric Hollander, Creative Chairman de Air depuis 1993.</p>\n<p>&nbsp;</p>\n<p><strong>Cr&eacute;dits :</strong></p>\n<p>Client : Rise</p>\n<p>Contacts : Morgan Wirtz, William Diercxens, Philippe Hennin, Donald Mertens</p>\n<p>Agency : AIR BRUSSELS</p>\n<p>CD : Air Creative Council</p>\n<p>Creation : Tom Galle, Karel De Mulder, Romain F&eacute;lix, John Benois, Arnaud Bailly</p>\n<p>Design : Laurent Lejeune</p>\n<p>Project Manager : Tom Ernst</p>\n<p>Strategy : Maarten Van Daele</p>\n<p>Agency Producer : B&eacute;reng&egrave;re Lurquin</p>\n<p>Production Company: Caviar</p>\n<p>Executive Producer : Charles Kinoo, Eva Van Riet</p>\n<p>Director : Bob Jeusette</p>",
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    "videos": [
        {
            "caption": "RISE 15 CREAM CHILD FR 9x16",
            "thumbnail": "https://i.ytimg.com/vi/JHcyqtVBQv0/maxresdefault.jpg",
            "url": "https://youtu.be/JHcyqtVBQv0",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe src=\"//cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FJHcyqtVBQv0&amp;key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *;\"></iframe></div></div>"
        },
        {
            "caption": "RISE 15 HULA CHILD FR 9x16",
            "thumbnail": "https://i.ytimg.com/vi/SUuwts8PfU8/sddefault.jpg",
            "url": "https://youtu.be/SUuwts8PfU8",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe src=\"//cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FSUuwts8PfU8&amp;key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *;\"></iframe></div></div>"
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        {
            "caption": "RISE BOTTLE 15 CHILD FR 9x16",
            "thumbnail": "https://i.ytimg.com/vi/qdYoiQlDKoA/hqdefault.jpg",
            "url": "https://youtu.be/qdYoiQlDKoA",
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        {
            "caption": "RISE FILM DIRECTORS CUT",
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            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe src=\"//cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FvsSxScO_8Hs&amp;key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *;\"></iframe></div></div>"
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    "author": {
        "first_name": "Lena",
        "last_name": "Vyncke"
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