{
    "title": "Pas de seum pour le summer avec Air et Sony Music France",
    "modified_at": "2024-08-21 11:49:13",
    "published_at": "2024-07-04 13:44:00",
    "url": "https://press.air.be/pas-de-seum-pour-le-summer-avec-air-et-sony-music-france",
    "short_url": "http://prez.ly/ZXOc",
    "culture": "fr",
    "language": "FR",
    "subtitle": "La jeune Belge, demi-finaliste de la Star Academy France qui a rassembl\u00e9 des millions de t\u00e9l\u00e9spectateurs durant trois mois, lance d\u00e9finitivement sa carri\u00e8re solo avec un double single intitul\u00e9 \u00ab Pas de seum pour le summer \u00bb.",
    "slug": "pas-de-seum-pour-le-summer-avec-air-et-sony-music-france",
    "body": "<p>Ce single comprend deux titres : &quot;Nouveau C&oelig;ur&quot; et &quot;Summer Body&quot;. Si le premier aborde l&rsquo;&eacute;t&eacute; de mani&egrave;re l&eacute;g&egrave;re, &quot;Summer Body&quot; se distingue comme une chanson plus engag&eacute;e. &laquo; Summer Body, tant pis. Tu sais quoi. Summer Body. Je passerai l&rsquo;&eacute;t&eacute; sans toi. &raquo;</p><p>Air a pris en charge toute la communication d&rsquo;H&eacute;l&eacute;na, incluant branding, merchandising, visuels de campagne, et activations TikTok. La chanson cumule d&eacute;j&agrave; 6 millions de vues sur TikTok et a inspir&eacute; 1200 t&eacute;moignages de personnes r&eacute;v&eacute;lant leur corps sur la musique de &quot;Summer Body&quot;. Un v&eacute;ritable succ&egrave;s pour H&eacute;l&eacute;na, qui peut compter sur une fan base de 700 000 followers qui la propulsent r&eacute;guli&egrave;rement en tendance sur X (anciennement Twitter).</p><p>Le merchandising de la chanteuse a &eacute;galement rencontr&eacute; un franc succ&egrave;s, certains articles &eacute;tant d&eacute;j&agrave; en rupture de stock deux heures apr&egrave;s le lancement de la plateforme.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><strong>Arnaud Bailly, Creative Director &amp; Managing Partner de Air :</strong></p><blockquote>La musique, c&rsquo;est un milieu qui fait r&ecirc;ver. C&rsquo;est un territoire de cr&eacute;ation gigantesque o&ugrave; il y a beaucoup de belles choses &agrave; faire. C&rsquo;est aussi un laboratoire o&ugrave; on peut tester des choses jamais faites auparavant. Chaque chanson, je la vois comme un nouveau produit &agrave; lancer avec un branding fort, une id&eacute;e forte et un territoire de communication bien d&eacute;fini. L&rsquo;objectif est d&rsquo;entrer dans la culture et de jouer avec. Bref, c&rsquo;est tout le travail que nous faisons pour nos marques, sauf qu&rsquo;ici, la marque, c&rsquo;est ma s&oelig;ur. :-D</blockquote><p><strong>Pauline Heraly, CEO &amp; Managing Director de Air :</strong></p><blockquote>C&rsquo;est une histoire n&eacute;e un peu par hasard, mais le hasard fait bien les choses. La musique est un secteur qui nous int&eacute;resse depuis longtemps et, pour la premi&egrave;re fois, nous pouvons transposer notre expertise pour aider des artistes. Alors que depuis 30 ans, Air s&rsquo;engage en travaillant pour des ONG, aujourd&rsquo;hui notre engagement prend forme en aidant des artistes qui font du bien. Et dans ce cas pr&eacute;cis, une artiste qui fait du bien &agrave; tout le monde avec son titre &quot;Summer Body&quot;.</blockquote><p>&nbsp;</p><p><u><strong>Credits</strong></u><strong>\u202f</strong>&nbsp;</p><p>Client : H&eacute;l&eacute;na &amp; Sony Music - RCA Records</p><p>Artist Management : Yahima Kengo, Anne-Claire Porte</p><p>Agency : Air\u202f&nbsp;</p><p>Creative Director : Creative Council</p><p>Creatives : Arnaud Bailly,\u202fBruno Giunta, Julian Lesceux, Marie Paris, Edouard Coune</p><p>Graphic Design : &nbsp;Edouard Coune, Christophe Liekens</p><p>Producer: B&eacute;reng&egrave;re Lurquin\u202f</p><p>Production : &nbsp;ILA</p><p>Ste designer : Alix Leclerq</p><p>Photographer : Bob Jeusette</p><p>Post-Production : White Retouch</p><p>&nbsp;</p><div id=\"video-0fe52b72-869a-4b01-b05b-a25dd79c1985\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fc6b744a1-b2c3-4acf-a000-b79f5247775f%2FStory_teasing_he%25CC%2581le%25CC%2581.mp4&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-86789553-f79e-42bf-bcff-fc9cc7fb3291\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F73d61b2a-78aa-464f-a5a1-c705f42b71e3%2F8.mp4&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-7dbfc571-f378-4c8d-bcd8-2904fb2e5f2e\"><div style=\"max-width: 605px;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 104.259%; padding-top: 120px;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?app=1&url=https%3A%2F%2Fwww.tiktok.com%2F%40kimjlewinn%2Fvideo%2F7384378047132208416&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script></div>",
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