{ "title": "Partenamut cultivates its collaboration with Air.\u00a0", "modified_at": "2024-06-11 14:53:35", "published_at": "2024-06-11 12:07:00", "url": "https://press.air.be/partenamut-cultivates-its-collaboration-with-air", "short_url": "http://prez.ly/guNc", "culture": "en", "language": "EN", "subtitle": "Partenamut chose to continue with Air for its brand communication. After 4 years of collaboration, Belgium\u2019s largest mutual insurance company re-signs with its agency to continue the adventure. A pitch against 5 agencies led to a confirmation of the collaboration with the agency Air.\u00a0", "slug": "partenamut-cultivates-its-collaboration-with-air", "body": "

And it's kicking off with a new campaign that invites its members to cultivate their health. There are no more 7-day fitness programmes or "how to achieve fulfilment in 20 days". Partenamut is now offering a personalised programme for taking care of yourself in 32,872 days - that's just about every day. The campaign is available on TV, radio and digital.

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The campaign makes fun of the typical 'coach' videos that can be found on social networks and highlights a prevention platform developed by Partenamut that helps customers to evaluate their mental health.

Since the beginning of their partnership in 2020, following a pitch won during COVID - with a first campaign entirely created and produced remotely - Air has worked closely with Partenamut to develop a solid communication strategy aimed at taking the mutual insurance company beyond a simple reimbursement organization to a partner in the daily health of Belgians. With this platform, Partenamut is demonstrating this once again.
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“We are extremely proud to continue our collaboration with Partenamut,” said Arnaud Bailly, Creative Director and Managing Partner at Air. “It is a brand and an institution that is in total alignment with our values. It is a company that places humans and well-being at the center of all its decisions."


\u200bFor its part, Partenamut is delighted with the continuation of the partnership with Air.

“Over the past four years, Air has demonstrated its commitment to our vision and its ability to translate that vision into creative campaigns that have truly touched our target audience,” commented Annissa Tamines, Marketing Director at Partenamut. “We are convinced that this renewed collaboration will allow us to continue to innovate and strengthen our positioning in the French-speaking Belgian health market.” 

Led by the agency Air, the SOME and digital part will be produced by Publicis Groupe.

 

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\n\n \n Partenamut - Le programme bien \u00eatre en 32.872 jours - Coach pr\u00e9vention \n \n \n \n \n YouTube \n
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Credit

Client :\u202fPartenamut

Contacts :\u202fHela Askri, Justine Finet, Annissa Tamines

Agency :\u202fAir\u202f\u202f 

Creative Director :\u202fCreative Council

Creatives :\u202fMarie Paris, Edouard Coune, Arnaud Bailly, Bruno Giunta

Strategic Director :\u202fMichelle Defooz\u202f\u202f\u202f 

Client Manager :\u202fGeorgia Vandenberghen, Eva Closset\u202f 

Craft Producer :\u202fFiona Chevalier, Bérengère Lurquin\u202f\u202f\u202f 

Film Production : Wenneker, Unknown Collective

Sound Production : Raygun, La Vita e Media

Director :\u202f Hyun Lories, Louis Vielle

Photography Production \u202f: Crush

Photographer : Merlin Meuris

 

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