{
    "title": "Net als kinderen, droomt ook AIR ervan om te werken bij PARTENAMUT",
    "modified_at": "2025-03-04 13:45:24",
    "published_at": "2025-03-04 13:45:00",
    "url": "https://press.air.be/net-als-kinderen-droomt-ook-air-ervan-om-te-werken-bij-partenamut",
    "short_url": "http://prez.ly/0mfd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Wat wou jij later worden toen je nog kind was? Misschien was jouw droomjob wel astronaut, piloot, dierenarts, tovenaar, brandweerman of \u2013 vrouw, zanger(es),\u2026 Of misschien droomde je van een beroep dat (jammer genoeg) niet bestaat zoals: dinosaurustemmer, snoepjesproever, wolkenmaker,\u2026 \u00e9\u00e9n iets is zeker: je droomde er niet van om bij Partenamut te werken. Wij ook niet. En nochtans\u2026",
    "slug": "net-als-kinderen-droomt-ook-air-ervan-om-te-werken-bij-partenamut",
    "body": "<p>Partenamut is een toonaangevende speler in de gezondheidswereld. Maar het is vooral een bedrijf dat talenten rekruteert en er ook goed voor zorgt. Door ze flexibele en innoverende werkvoorwaarden te bieden die talenten in staat stellen om prestaties met zelfontwikkeling te verenigen. Het zijn de woorden van Louise, 9 jaar, in de recentste rekruteringscampagne van Partenamut.</p><p>Louise droomt er niet van om een vliegtuig te besturen of op de maan te wandelen. Nee, Louise droomt ervan om <em>Data Engineer</em> te worden bij Partenamut. Dat vertelt ze ons in de campagnefilm, geregisseerd door <strong>Sebastien Petretti</strong>. Een situatie die absurd lijkt, die waarschijnlijk nog nooit eerder voorkwam en misschien ook niet meteen zal gebeuren. Maar nochtans is werken bij Partenamut droommateriaal voor kinderen. Zelf weten ze het nog niet. Maar de werknemers van Partenamut wel.</p><div id=\"video-219c8309-91f2-430b-97ab-f338641ea2fa\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?playerjs=1&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqCrmWTT9AWI%23_cb1741086217&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *; accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>In 2023 ontving Partenamut als eerste Belgische mutualiteit het internationale &ldquo;Top Employer&rdquo; certificaat, en tot op de dag van vandaag behoudt ze het. Als we aan Partenamut-werknemers vragen hoe tevreden ze zijn, zijn hun antwoorden eerder positief: &ldquo;we zijn een redelijk magisch bedrijf&rdquo;, &ldquo;het is een pareltje&rdquo;, &ldquo;het is super verrijkend&rdquo; en ook &ldquo;de mens staat altijd en overal centraal&rdquo;. Als je dat allemaal leest, is het dan nog altijd absurd om te geloven dat een kind er ooit van zou kunnen dromen om er te werken?</p><a href='https://cdn.uc.assets.prezly.com/f720c15e-d4c4-49b3-b219-67970af11236/-/inline/no/marketeer-chez-partenamut.mp4' class='release-content-attachment' id='attachment-f720c15e-d4c4-49b3-b219-67970af11236' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='f720c15e-d4c4-49b3-b219-67970af11236'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Marketeer chez Partenamut.mp4</strong>\n        <em class='release-content-attachment__subtitle'>14 MB</em>\n    </span>\n</a><a href='https://cdn.uc.assets.prezly.com/68a4373e-a24d-4fc6-8b01-67b51e26dc3a/-/inline/no/ux-designer-chez-partenamut.mp4' class='release-content-attachment' id='attachment-68a4373e-a24d-4fc6-8b01-67b51e26dc3a' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='68a4373e-a24d-4fc6-8b01-67b51e26dc3a'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>UX Designer chez Partenamut.mp4</strong>\n        <em class='release-content-attachment__subtitle'>14 MB</em>\n    </span>\n</a><p>Naast de algemene campagnefilm waarin Louise bevestigt dat ze graag bij Partenamut zou werken, zijn er ook kortere films die focussen op specifieke profielen waar Partenamut naar op zoek is. We zien er andere kinderen die bevestigen dat ze ervan dromen om UX Designer, Data Engineer of ook Marketing Manager te worden bij Partenamut. De films worden versterkt door meerdere campagnebeelden, gemaakt door de lens van Damon De Backer.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/8c7f720a-161d-4cd6-8d01-4b86f3b89678/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-8c7f720a-161d-4cd6-8d01-4b86f3b89678\"\n                data-id=\"8c7f720a-161d-4cd6-8d01-4b86f3b89678\"\n                data-original=\"https://cdn.uc.assets.prezly.com/8c7f720a-161d-4cd6-8d01-4b86f3b89678/-/inline/no/Partenamut+-+Top+Employer.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/8c7f720a-161d-4cd6-8d01-4b86f3b89678/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-54fc5d90-636d-427e-8dd8-33bed745153c\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?playerjs=1&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxNhERoMQfgQ%23_cb1741092227&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *; accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/6db6c189-d97d-472e-b4d9-e6f1b3ebbfb9/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-6db6c189-d97d-472e-b4d9-e6f1b3ebbfb9\"\n                data-id=\"6db6c189-d97d-472e-b4d9-e6f1b3ebbfb9\"\n                data-original=\"https://cdn.uc.assets.prezly.com/6db6c189-d97d-472e-b4d9-e6f1b3ebbfb9/-/inline/no/Screenshot+2025-03-04+at+12.15.54.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/6db6c189-d97d-472e-b4d9-e6f1b3ebbfb9/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><u><strong>CREDITS</strong></u></p><p><strong>Client :\u202f</strong>Partenamut</p><p><strong>Contacts :\u202f</strong>Hela Askri, Sophie Graillot, Farah Azzaoui</p><p><strong>Agency :\u202f</strong>Air\u202f\u202f&nbsp;</p><p><strong>Creative Director :\u202f</strong>Creative Council</p><p><strong>Creatives :\u202f</strong>Marie Paris, Edouard Coune, Bruno Giunta</p><p><strong>Strategic Director :</strong>\u202fMichelle Defooz\u202f\u202f\u202f&nbsp;</p><p><strong>Client Manager :\u202f</strong>Georgia Vandenberghen, Eva Closset\u202f&nbsp;</p><p><strong>Craft Producer :</strong> B&eacute;reng&egrave;re Lurquin\u202f\u202f\u202f&nbsp;</p><p><strong>Film Production :&nbsp;</strong>LOVO films</p><p><strong>Sound Production :</strong>&nbsp;LOVO films</p><p><strong>Director :</strong>\u202f Sebastien Petretti </p><p><strong>Photography Production \u202f:</strong> ILA</p><p><strong>Photographer :</strong> Damon De Backer</p><p><strong>Media</strong> : Semetis</p>",
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