{
    "title": "LGBTQIA+ : les alli\u00e9.e.s sont verni.e.s.",
    "modified_at": "2022-05-04 14:41:53",
    "published_at": "2022-05-04 11:26:00",
    "url": "https://press.air.be/lgbtqia--les-alliees-sont-vernies",
    "short_url": "http://prez.ly/EAac",
    "culture": "fr",
    "language": "FR",
    "slug": "lgbtqia--les-alliees-sont-vernies",
    "intro": "<p>On a beau &ecirc;tre en 2022, les personnes LGBTQIA+ continuent de subir des discriminations en Belgique. Selon la derni&egrave;re enqu&ecirc;te de l&rsquo;Agence Europ&eacute;enne des Droits Fondamentaux, &nbsp;66 % des Belges LGBTQIA+ d&eacute;clarent ne pas se sentir en s&eacute;curit&eacute; lorsqu&#39;ils marchent main dans la main avec leur partenaire, tandis que 27% des personnes interrog&eacute;es &eacute;vitent certains endroits de l&rsquo;espace public par peur d&rsquo;&ecirc;tre agress&eacute;es.</p>",
    "body": "<p>Pour la R&eacute;gion de Bruxelles-Capitale, ces discriminations ne sont plus acceptables. Elle est d&eacute;cid&eacute;e &agrave; tout mettre en &oelig;uvre pour que chacun.e se sente en s&eacute;curit&eacute; et bienvenu.e.s dans tous les quartiers de la Capitale, sans exception.</p>\n<p>Action phare de ce plan d&rsquo;inclusion, la campagne confi&eacute;e &agrave; Air souligne l&#39;importance du r&ocirc;le des alli&eacute;.e.s pour les personnes LGBTQIA+. Les alli&eacute;.e.s, ce sont toutes celles et ceux qui ne sont pas directement concern&eacute;s par ces discriminations, mais d&eacute;fendent des valeurs d&#39;ouverture, d&#39;&eacute;galit&eacute; des droits et de libert&eacute; d&#39;expression dans leur ville et leur quartier.</p>\n<p>Si la campagne adresse principalement 4 quartiers bruxellois (Colignon &agrave; Schaerbeek, le Vieux Molenbeek, le Quartier latin/universitaire Ixelles et le Parvis St Gilles), elle vise &agrave; encourager d&rsquo;autres quartiers &agrave; mener ce type d&rsquo;actions pour l&rsquo;inclusion.</p>\n<p>Par le truchement de tr&egrave;s beaux portraits de personnes LGBTQIA+ photographi&eacute;s par Laetitia Bica, la campagne d&rsquo;affichage con&ccedil;ue par Air est elle-m&ecirc;me une plate-forme de revendications communes &agrave; ces personnes et &agrave; toustes leurs alli&eacute;.e.s potentiel.le.s, avec des accroches telles que &laquo;&nbsp;Pour la libert&eacute; de se sentir en s&eacute;curit&eacute;&nbsp;&raquo;, &quot;Pour la libert&eacute; de s&rsquo;habiller comme on veut&quot;, &quot;Pour la libert&eacute; de pouvoir s&rsquo;embrasser&nbsp;&raquo;&hellip; Autant de titres issus directement du v&eacute;cu des participants &agrave; la campagne.</p>\n<p>Sur les m&eacute;dias sociaux, avec l&rsquo;aide d&rsquo;influencers bruxellois.es, des personnes LGBTQIA+ expliqueront concr&egrave;tement comment chacun.e peut devenir un.e bon.ne alli&eacute;.e et combien c&rsquo;est important pour eux.</p>\n<p>Enfin, sur le tr&egrave;s color&eacute; site web, on pourra participer activement &agrave; la campagne #sharethecolor en commandant gratuitement du vernis &agrave; ongle pour transformer son soutien en signe visible par tous&nbsp;: un ongle vernis &agrave; afficher dans la vraie vie et sur les r&eacute;seaux sociaux.</p>\n<p>&nbsp;</p>\n<p><strong>CREDITS</strong></p>\n<p>Client :&nbsp;Equal Brussels</p>\n<p>Contacts :&nbsp;Karima Zahi, Danny Jacqmot</p>\n<p>Agency&nbsp;:&nbsp;Air Brussels</p>\n<p>CD&nbsp;:&nbsp;Air Creative Council&nbsp;</p>\n<p>Creation&nbsp;:&nbsp;Tom Galle, Karel De Mulder, Arnaud Bailly, Romain F&eacute;lix, John Benois</p>\n<p>Strat&eacute;gie : Tom Ernst, Soukaina Rezgui</p>\n<p>Design&nbsp;: Aur&eacute;lie Prestigiacomo</p>\n<p>Account Manager&nbsp;:&nbsp;Laurie Parres-Albert&nbsp;</p>\n<p>Photo : Laetitia Bica</p>\n<p>Video : Elisa Vandekerckhove</p>\n<p>Website : Not Human</p>\n<p>&nbsp;</p>\n<p>&nbsp;</p>",
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