Stokke is a well-known Norwegian brand that has specialized in the design and manufacture of children’s accessories for more than 50 years. Renowned for exceptional quality, ergonomic design and durability, Stokke is committed to creating products that enhance children’s development and cement family ties.
", "body": "Famous for its legendary and iconic Tripp Trapp chair to be found in homes around the world, Stokke has teamed up with Disney to develop a special collection in partnership with the AIR agency. The design, visual universe and imagery have been developed in conjunction with Disney teams. The result is a unique collection aimed at a generation of parents steeped in the magic of Disney, who want their little ones to discover this enchantment too.
\nThe design, visual universe, and imagery were developed in collaboration with Disney teams to create a unique collection intended for this generation of parents immersed in the magic of Disney, who want to introduce this enchantment to their little ones.
\nThe theme of the collaboration is nostalgia, both for parents falling back into childhood by rediscovering the magic of Disney for the umpteenth time, and for their children who are discovering it for the first time.
\nThe campaign consists of three films featuring the brand’s three flagship products in everyday moments such as drawing at the dinner table, getting ready for bed and taking a bath. By bringing Mickey to life with Disney animation, these trivial moments have been transformed into magical ones by Stokke and AIR.
\nIn addition to the films, AIR has developed all the imagery for the collection, which will be available at points of sale, e-commerce and out-of-home.
\nThe campaign will be broadcast mainly in the United States and in certain regions of Asia and Europe.
\n\n
Credits
\nClient : Stokke
\nClient contacts : Helene Abel Hansen, Marijke Coopmans, Camilla Istre
\n\n
Agency : AIR Creative Council
\nStrategic Director : Michelle Defooz
\nAccount Director : Raisa Vanvoorden
\nAccount Executive : Eva Closset
\nCreative Director : Edouard Coune, Arnaud Bailly
\nCreatives : Edouard Coune, Arnaud Bailly
\nDesign : Christophe Liekens, Chantal Gillet
\nMotion Design : Boris Delire, Sander Dufourmont, Julien Prince
\n\n
TV Producer : Bérengère Lurquin
\n\n
Production Company : HAMLET Brussels
\nDirector : Sebastian Petretti
\nExecutive Producers : Ruben Goots, Jason Felstead, Mathias Kerner
\nProducer : Jeroen Berx
\nDirector of Photography : Kamiel Doens
\n\n
Editor : Robin De Praetere (Editorial Co : Frames)
\nColor Grader : François Dubois
\nImage Post-Production company : Frames
\nVFX Supervisor : Annelies Carnoy, Wout Tengrootenhuysen
\nSound Post-Production company : Studio Henri
\nSound Designer : Mathieu Savenay
\nPhotographer KV : Britt Guns
\nPhotographer Products : Filip Vanzieleghem
", "header": { "large": "https://cdn.uc.assets.prezly.com/bf39d23b-6515-407d-b134-b94cc0a9a43d/-/preview/1200x1200/-/format/auto/", "release": "https://cdn.uc.assets.prezly.com/bf39d23b-6515-407d-b134-b94cc0a9a43d/-/preview/1200x1200/-/format/auto/" }, "videos": [ { "caption": "Air for Stokke - Bubble Stylist 15s", "thumbnail": "https://i.ytimg.com/vi/-KQe9B6IBJU/maxresdefault.jpg", "url": "https://www.youtube.com/watch?v=-KQe9B6IBJU", "embed": "