{
    "title": "DEZE ZOMER ZET AIR ZIJN SCHOUDERS ONDER VISIT.BRUSSELS",
    "modified_at": "2022-07-10 14:22:05",
    "published_at": "2022-07-08 07:41:00",
    "url": "https://press.air.be/deze-zomer-zet-air-zijn-schouders-onder-visitbrussels",
    "short_url": "http://prez.ly/oPec",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "deze-zomer-zet-air-zijn-schouders-onder-visitbrussels",
    "intro": "<p>Geef toe : we hebben op een concert of festival allemaal wel al eens achter iemand gestaan die een pak groter is. Om niets te missen, heb je dan twee opties: de tippen van je tenen of - een pak effici&euml;nter - de stevige schouders van een moedige vriend of vriendin. En hopelijk heb je vrienden genoeg, want deze zomer krioelt Brussel van de festivals! De klassiekers die iedereen kent : de muziekfestivals. Maar visit.brussels biedt bezoekers aan de hoofdstad ook een festival van rooftops, bars, restaurants, party&#39;s, hotels, panorama&#39;s, musea ... En de beste manier om niets te missen van het beste van Brussel, is op een paar min of meer sterke schouders.</p>",
    "body": "<p>Om deze aanpak te illustreren, zetten Air en Fledge een ander typisch festivalelement in de kijker : foto&#39;s. Op festivals klim je niet alleen op schouders, maar maak je ook een heleboel foto&#39;s. Natuurlijke, authentieke foto&#39;s. Spontane momenten vastgelegd in snapshots. Voor de campagne van visit.brussels maakte de getalenteerde Daniil Lavrovski er meer dan 10.000! Na een zorgvuldige selectie en montage vertellen ze een prachtig verhaal: dat van een zomer in Brussel, tijdens een opwindend &#39;festivalfestival&#39;.</p>\n<p>Het sleutelwoord? Niets missen! Kom dus allemaal naar het rooftopfestival, kruip wat hoger en ontdek Brussel in al zijn pracht.</p>\n<p>&nbsp;</p>\n<p><strong>CREDITS </strong></p>\n<p><strong>Client :</strong> Visit.brussels&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</p>\n<p><strong>Contacts :</strong> Fiona Amoroso, Luana Trabelsi, Annemie Verschueren&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</p>\n<p><strong>Agency :</strong> Air Brussels&nbsp;</p>\n<p><strong>Creative chairman </strong>: Eric Hollander&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</p>\n<p><strong>Creative director :</strong> Air Creative Council</p>\n<p><strong>Creation :</strong> Marc Richard Vander Heyden, Marie Paris, Arnaud Bailly</p>\n<p><strong>Creative Design director :</strong> Christophe Liekens&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</p>\n<p><strong>Designer :</strong> Boris Delire&nbsp;</p>\n<p><strong>Strategy :</strong> Tom Ernst&nbsp;</p>\n<p><strong>Client manager : </strong>Pauline Heraly &nbsp;</p>\n<p><strong>Account team :</strong> Anastasia Bousson, Flore Antonnaux&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</p>\n<p><strong>TV producer</strong> : Fiona Chevalier&nbsp;</p>\n<p><strong>Production :</strong> Fledge TV&nbsp;</p>\n<p><strong>Producer </strong>: Diederick &amp; Roeland Jeangout&nbsp;&nbsp;</p>\n<p><strong>Director/photographer </strong>: Daniil Lavrovski&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</p>\n<p><strong>Music </strong>: Poum Tchak&nbsp;&nbsp;</p>\n<p><strong>Special thanks to : </strong>Ancienne Belgique - Bozar &ndash; Sofitel &ndash; Brasserie Signature.&nbsp;&nbsp;</p>",
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