{
    "title": "AIR x BRUXELLES ENVIRONNEMENT : \nUNE NOUVELLE CAMPAGNE SI BELLE AU NATUREL.",
    "modified_at": "2023-11-21 10:01:39",
    "published_at": "2023-11-20 14:08:00",
    "url": "https://press.air.be/air-x-bruxelles-environnement-une-nouvelle-campagne-si-belle-au-naturel",
    "short_url": "http://prez.ly/TBBc",
    "culture": "fr",
    "language": "FR",
    "subtitle": "Personne n\u2019oserait affirmer le contraire : Bruxelles est une ville pleine de ressources dont chaque Bruxellois.e peut profiter \u00e0 sa fa\u00e7on. On s\u2019y sent tellement bien que l\u2019on a parfois l\u2019impression que la ville nous appartient\u2026 Mais Bruxelles ne nous appartient pas. Ou plut\u00f4t pas seulement. La ville appartient aussi \u00e0 un tas d\u2019autres Bruxellois que l\u2019on ne soup\u00e7onne pas : ceux qui ont des tiges ou des ailes \u00e0 la place des bras.  \n\nAvec 793 esp\u00e8ces de plantes r\u00e9pertori\u00e9es et 48 esp\u00e8ces de mammif\u00e8res identifi\u00e9es, cela ne fait aucun doute : \u00e0 Bruxelles, la nature aussi est chez elle. Bruxelles est d\u2019ailleurs ce que l\u2019on appelle une \u201cVille-Nature\u201d. ",
    "slug": "air-x-bruxelles-environnement-une-nouvelle-campagne-si-belle-au-naturel",
    "body": "<p>Pour conscientiser sur l&rsquo;importance de prendre soin de cette Ville-Nature, <strong>Air</strong> et <strong>Bruxelles Environnement </strong>lancent une nouvelle campagne de communication. L&rsquo;objectif de cette campagne ? Faire conna&icirc;tre <strong>renature.brussels</strong>, la nouvelle plateforme r&eacute;f&eacute;rentielle sur les th&eacute;matiques li&eacute;es &agrave; la nature en R&eacute;gion de Bruxelles-Capitale. Dans un premier temps, l&rsquo;objectif &eacute;tait donc de cr&eacute;er et de diffuser un r&eacute;cit autour de la Ville-Nature comme horizon d&eacute;sirable et b&eacute;n&eacute;fique pour tous les Bruxellois et Bruxelloises. Une campagne au message clair : nous devons apprendre &agrave; partager la ville avec les autres habitants de Bruxelles : la faune et la flore. \u200b </p><p>Un message parfaitement illustr&eacute; dans les 3 visuels de la campagne : un oiseau qui fait du roller, une plante qui attend le bus, une grenouille et une fleur qui font du v&eacute;lo&hellip; 3 visuels dans lesquels humains, faune et flore profitent de Bruxelles ensemble. Dans ces visuels, <strong>Air</strong> et <strong>Bruxelles Environnement</strong> ont d&eacute;cid&eacute; d&rsquo;anthropomorphiser la faune et la flore, mais &eacute;galement de leur donner une taille humaine. Une fa&ccedil;on de faire comprendre que faune et flore ont autant d&rsquo;importance que les humains et qu&rsquo;ils m&eacute;ritent par cons&eacute;quent autant de place. \u200b </p><p>Ces visuels allient une touche de r&eacute;elle apport&eacute;e par le photographe <strong>Edouard Valette</strong> et une touche d&rsquo;imaginaire apport&eacute;e par 3 illustratrices bas&eacute;es &agrave; Bruxelles : <strong>Petrouchkaka studio</strong>, <strong>Jeanne Kiviger</strong> &amp; <strong>Oph&eacute;lie Lhuire</strong>. Des visuels d&eacute;clin&eacute;s en OOH, DOOH, banners, landing page, posts sur les r&eacute;seaux sociaux et, dernier mais pas des moindres, en habillage de tram. </p><p>Une campagne sign&eacute;e &ldquo;Bruxelles, si belle au naturel&rdquo;, qui invite &agrave; partager Bruxelles avec tous ceux qui la rendent belle, qu&rsquo;ils aient des pattes, des p&eacute;tales, des branches ou des ailes. \u200b </p><p>&nbsp;</p><p><u>Cr&eacute;dits</u></p><p>Client : Bruxelles Environnement</p><p>Client contact: Romuald Arbe, Mara Cavelier</p><p>&nbsp;</p><p>Agency : AIR Creative Council </p><p>Strategic Planner : Michelle Defooz</p><p>Client Manager : Georgia Vandenberghen</p><p>Account Executive : Eva Closset </p><p>Creatives : Edouard Coune, Arnaud Bailly, Anouk Lemm, Marie Paris</p><p>Copywriter : Marie Paris &amp; Pieter Decanniere</p><p>&nbsp;</p><p>Head of Craft : Christophe Liekens</p><p>Graphic Design : Aur&eacute;lie Prestigiacomo</p><p>Motion Design : Boris Delire&nbsp;</p><p>Illustratrices : Petrouchkaka studio, Jeanne Kiviger, Oph&eacute;lie Lhuire</p><p>&nbsp;</p><p>Productrice : B&eacute;reng&egrave;re Lurquin</p><p>Photographe : Edouard Valette</p><p>Assistant photographie : Studio Tsawa (Samir Dari)</p><p>&nbsp;</p><p>Media : Mediabrands </p><p>Contact Media : Aline&nbsp;Da Silva Santos, Charlotte Goethals, Caroline Vanderbecq, Malorie Mekoun</p><div\n    id='gallery-6681c379-4a42-4d42-96de-3d8963bddf91'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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