{
    "title": "Air has coffee with Anne Caron ",
    "modified_at": "2025-12-12 14:47:26",
    "published_at": "2025-12-18 10:47:00",
    "url": "https://press.air.be/air-has-coffee-with-anne-caron",
    "short_url": "http://prez.ly/gP2d",
    "culture": "en",
    "language": "EN",
    "slug": "air-has-coffee-with-anne-caron",
    "body": "<p>The first woman to win the Best Coffee Roaster in France competition in 2017, crowned Meilleur Ouvrier de France (Best Craftsman of France) in 2023 (why don&#039;t we say &quot;Ouvri&egrave;re&quot;, or Best Craftswoman by the way?), Anne Caron runs the family-owned SME with 150 employees founded by her parents in 1974. </p><p>At a time when coffee shops are popping up everywhere and specialty coffees are all the rage, Anne Caron proudly proclaims her practical wisdom, also called &quot;peasant&#039;s good sense&quot;. She affirms her mission: &ldquo;Everyone should have access to high-quality coffee that is good for them, good for the people who produce it, and good for the planet. The best specialty coffee should be accessible everywhere and to everyone.&rdquo;</p><blockquote>This is not just a slogan, confirms Pauline H&eacute;raly, CEO of Air: &ldquo;A proponent of transparency in an opaque and crisis-ridden industry, Anne Caron says what she does, and above all, she does what she says: she has become one of the leaders in specialty coffee in the corporate world, serving no less than 120,000 cups of sustainable coffee per day.&rdquo; </blockquote><p>Unsurprisingly, Air was won over by this company, which prides itself on controlling every stage of the manufacturing process, from production to the cup, while respecting biodiversity. It pursues a responsible purchasing policy, transporting the coffee by sail to Le Havre and roasting it using traditional methods, without any chemical additives. </p><blockquote><em>&ldquo;That&#039;s a lot of great stories to tell,&rdquo; says Arnaud Bailly and Edouard Coune, creative directors and branding managers at Air.</em></blockquote><p>It was love at first sight for both parties, because after consultation, La Maison Anne Caron, located on the outskirts of Paris, chose to entrust its communications to the Brussels-based creative agency, which has just renewed its BCorp certification.</p><p>&nbsp;</p>",
    "header": {
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    "author": {
        "first_name": "Pauline",
        "last_name": "Heraly"
    },
    "format_version": 5
}