{
    "title": "Air fait un portrait fracassant pour Julien Lieb",
    "modified_at": "2025-10-23 12:15:07",
    "published_at": "2025-10-21 14:33:00",
    "url": "https://press.air.be/air-fait-du-beau-pour-julien-lieb",
    "short_url": "http://prez.ly/9kzd",
    "culture": "fr",
    "language": "FR",
    "subtitle": "Air, ce n\u2019est pas une agence comme les autres.\nC\u2019est une agence qui a toujours voulu s\u2019inscrire dans la culture populaire, \u00e0 travers ses campagnes mais aussi \u00e0 travers des projets plus personnels et artistiques.\nLe dernier en date : un projet de branding pour Julien Lieb, artiste et chanteur fran\u00e7ais r\u00e9cemment couronn\u00e9 d\u2019un disque d\u2019or.",
    "slug": "air-fait-du-beau-pour-julien-lieb",
    "body": "<div id=\"video-b52d7596-ac9b-4bd8-861d-5884885bca5f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.7778%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutube.com%2Fshorts%2FpqQpqFX-zz0%3Ffeature%3Dshare%23_cb1761049983&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>Sign&eacute; chez Twin Music (Sony Music), Julien Lieb a fait appel &agrave; Air pour fa&ccedil;onner une identit&eacute; visuelle et narrative forte, &agrave; la hauteur de son premier album.<br>\u200bL&rsquo;objectif : lui donner une voix et une image authentiques, en parfaite r&eacute;sonance avec son parcours et sa personnalit&eacute;.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/f41cf817-1450-42e6-b044-f95dcbcb7e12/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-f41cf817-1450-42e6-b044-f95dcbcb7e12\"\n                data-id=\"f41cf817-1450-42e6-b044-f95dcbcb7e12\"\n                data-original=\"https://cdn.uc.assets.prezly.com/f41cf817-1450-42e6-b044-f95dcbcb7e12/-/inline/no/Keyvi3.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/f41cf817-1450-42e6-b044-f95dcbcb7e12/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>L&rsquo;univers imagin&eacute; pour Julien Lieb explore la dualit&eacute; qui le d&eacute;finit : une jeunesse marqu&eacute;e par la duret&eacute;, et en contrepoint, une douceur lumineuse et sinc&egrave;re.<br>\u200bCette tension s&rsquo;exprime &agrave; travers un jeu de contrastes noir et blanc et une iconographie brute mais po&eacute;tique.</p><div\n    id='gallery-8dfbc11e-8e52-4692-8f67-69378c676b3e'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Pour la pochette de l&rsquo;album, il est d&rsquo;usage de proposer &laquo; juste &raquo; un portrait de l&rsquo;artiste.<br>\u200bAlors un portrait, oui mais pas n&rsquo;importe lequel. Nous avons choisi d&rsquo;y ajouter le suppl&eacute;ment d&rsquo;histoire qui caract&eacute;rise Julien : un jeune homme forg&eacute; par un parcours sem&eacute; de hauts, de bas, de claques et de gal&egrave;res.<br>\u200bUne bataille constante que nous avons voulu &eacute;voquer &agrave; travers un portrait pris juste apr&egrave;s un sparring de boxe, son sport de pr&eacute;dilection.<br>\u200bUne mani&egrave;re subtile de faire ressortir ce qu&rsquo;il s&rsquo;est pass&eacute; &agrave; l&rsquo;int&eacute;rieur : la fatigue, la tension, les marques&hellip; Le tout mis en noir et blanc pour faire &eacute;cho &agrave; cette dualit&eacute; qui l&rsquo;anime.</p><p><strong>Fun fact :</strong> son logo fait &eacute;cho &agrave; son amour pour les mangas, gr&acirc;ce &agrave; une <strong>typographie sp&eacute;cialement dessin&eacute;e pour Julien, </strong>inspir&eacute;e de ses <strong>aventures japonaises pr&eacute;f&eacute;r&eacute;es.</strong><br>\u200bUn clin d&rsquo;&oelig;il qui, lui aussi,<strong> fait &eacute;cho &agrave; son parcours sem&eacute; d&rsquo;emb&ucirc;ches. </strong></p><div\n    id='gallery-28e97195-2d8b-4a94-8996-19813b8dc7c8'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Le r&eacute;sultat ?<br>\u200bUne image puissante, juste et profond&eacute;ment humaine, qui a accompagn&eacute; le succ&egrave;s du lancement de l&rsquo;album et une premi&egrave;re tourn&eacute;e triomphale, inaugur&eacute;e par un concert complet &agrave; Paris.</p><p>Bref, Air continue de tracer son chemin dans le branding de marque et de talent, apr&egrave;s les collaborations remarqu&eacute;es avec H&eacute;l&eacute;na (1M de followers) ou LeslieEnCuisine (176K followers).<br>\u200bUne mani&egrave;re d&rsquo;ouvrir encore davantage le champ des possibles pour la cellule branding d&rsquo;Air, plus pr&eacute;sente et plus affirm&eacute;e que jamais.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/cf78e247-c64d-4d60-a7d1-86909898b062/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/cf78e247-c64d-4d60-a7d1-86909898b062/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/cf78e247-c64d-4d60-a7d1-86909898b062/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-cf78e247-c64d-4d60-a7d1-86909898b062\"\n                data-id=\"cf78e247-c64d-4d60-a7d1-86909898b062\"\n                data-original=\"https://cdn.uc.assets.prezly.com/cf78e247-c64d-4d60-a7d1-86909898b062/-/inline/no/Keyvi1.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/cf78e247-c64d-4d60-a7d1-86909898b062/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><u><strong>Credits</strong></u><strong>\u202f</strong>&nbsp;</p><p>Client : Julien Lieb &amp; &nbsp;Twin Music - Sony Music</p><p>Artist Management : Jan Erik Frogg, Michael Gomez, Foucauld Ruget</p><p>Agency : Air\u202f&nbsp;</p><p>Creative Director : Creative Council</p><p>Creatives : Arnaud Bailly,\u202f Olivier Gillard</p><p>Graphic Design : &nbsp;Olivier Gillard</p><p>Photographer : Victor Pattyn</p><p>&nbsp;</p>",
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