{
    "title": "Air et Stokke font d\u00e9coller JetKids.",
    "modified_at": "2025-06-25 10:36:54",
    "published_at": "2025-06-25 10:27:00",
    "url": "https://press.air.be/air-et-stokke-font-decoller-jetkids",
    "short_url": "http://prez.ly/9cpd",
    "culture": "fr",
    "language": "FR",
    "subtitle": "JetKids, c\u2019est quoi ?\nUne valise. Une trottinette. Un lit d\u2019appoint. Un objet hybride (un peu magique), pens\u00e9 pour les kids de 2 \u00e0 7 ans.\nEt pour leurs parents qui veulent survivre \u00e0 l\u2019a\u00e9roport avec le sourire. Mais surtout, JetKids, c\u2019est une fa\u00e7on de voyager.\nPas en mode stress. En mode aventure.\nCar l\u2019a\u00e9roport vu par un enfant, c\u2019est pas Zaventem. C\u2019est Walibi. Des tapis roulants g\u00e9ants. Des portes qui s\u2019ouvrent toutes seules. \nDes avions de toutes les tailles. Le voyage commence bien avant le d\u00e9collage.",
    "slug": "air-et-stokke-font-decoller-jetkids",
    "body": "<p>Dans un monde satur&eacute; d&rsquo;images, les marques n&rsquo;ont plus le luxe de l&rsquo;attention passive.<br>\u200bElles doivent cr&eacute;er de l&rsquo;attachement. De l&rsquo;identification. Du plaisir.<br>\u200bC&rsquo;est exactement ce que fait JetKids by Stokke dans sa toute premi&egrave;re campagne, imagin&eacute;e par Air.</p><h4 id=\"la-vision-de-la-campagne\" ><strong>La vision de la campagne ?</strong></h4><p>Plus de grands films pour vanter un produit, place &agrave; une campagne pens&eacute;e comme un feed social.<br>\u200bUne s&eacute;rie de micro-vignettes. Tourn&eacute;es comme du contenu de cr&eacute;ateur. <br>\u200bMais avec le niveau de craft d&rsquo;une maison de mode.</p><div id=\"video-307084e6-77ea-44ce-8b44-46bb7d0f12ed\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F5e0a7f41-6678-4dae-8230-734eadeeb26f%2FC252622_25_05_05_STOKKE_Script%252002%2520Fits%2520everything_1080x1350_NL_WEB_10s_v03_LOCK.mp4%23_cb1750839964&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-75179e86-a586-48ec-be74-eefeda34400f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fefd73318-1bdd-4a06-b638-0a6be1d48ec2%2FC252622_25_04_14_STOKKE_Script%252003%2520Row%2520after%2520row_1080x1920_NL_WEB_10s_v06_DC_ALTmusic.mp4%23_cb1750839307&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>Chaque vid&eacute;o explore une facette du voyage &agrave; hauteur d&rsquo;enfant avec un angle strat&eacute;gique fort : celui de l&rsquo;&eacute;merveillement.<br>\u200bParce que dans un monde anxiog&egrave;ne, les marques qui r&eacute;ussissent sont celles qui donnent envie de croire &agrave; nouveau &agrave; la magie du quotidien.</p><div\n    id='gallery-a4a9b2b9-9799-4723-8e5e-aab7e9ac3581'\n    class='release-content-gallery release-content-gallery--layout-full-width'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>&nbsp;</p><h4 id=\"un-positionnement-clair-une-execution-social-first-un-resultat-impactant\" ><strong>Un positionnement clair. Une ex&eacute;cution social-first. Un r&eacute;sultat impactant.</strong></h4><blockquote>Arnaud Bailly, Directeur de Cr&eacute;ation chez Air :<br>\u200b&ldquo;En 2025, la fronti&egrave;re entre contenu et ads n&rsquo;existe plus. Ce qui compte, c&rsquo;est la qualit&eacute; de l&rsquo;id&eacute;e, la clart&eacute; du point de vue, et la capacit&eacute; &agrave; cr&eacute;er de la l&rsquo;engagement avec son audience. JetKids est un projet parfait pour &ccedil;a. Parce qu&rsquo;il est utile, ludique, d&eacute;sirable. Et qu&rsquo;il nous permet d&rsquo;aborder le voyage sous un angle nouveau. Plus vrai. Plus fun. Plus styl&eacute;.&rdquo;</blockquote><div\n    id='gallery-6c02ead2-7878-4491-b20e-28c011e79b65'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><blockquote>Michelle Defooz, Directrice Strat&eacute;gique chez Air&nbsp;: <br>\u200b&quot;Today&rsquo;s parents trust other parents more than they trust brands. That&rsquo;s why we flipped the traditional script: showing not what the product does, but what families experience. This campaign isn&rsquo;t about performance specs. It&rsquo;s about the moments of joy, chaos, and calm at 30,000 feet and on the ground. By capturing travel through the eyes of children and parents, not the brand, we reinforce Stokke&rsquo;s role as a design-led ally in modern parenting. Less about selling a suitcase. More about elevating the journey trough a well designed product.&quot;</blockquote><p>JetKids est d&eacute;j&agrave; disponible &agrave; l&rsquo;international. Et cette premi&egrave;re prise de parole pose les bases d&rsquo;une strat&eacute;gie de contenu durable.<br>\u200bPens&eacute;e pour vivre sur les r&eacute;seaux. Mais aussi dans les c&oelig;urs</p><div id=\"video-b7bf306b-8981-42bf-a041-e0bb42a98589\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F14047484-0cab-4d72-92b3-16d711718d6a%2FC252622_25_04_14_STOKKE_Script%252008%2520Crossing%2520paths_1920x1080_NL_WEB_10s_v04_DC.mp4%23_cb1750839372&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-9287168d-5c67-43c6-8f83-6077822ca1d4\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; 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width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F34ce5e88-0691-4940-8e7c-438bb8081ed9%2FC252622_25_05_05_STOKKE_Script%252010%2520Face%2520full%2520of%2520stickers_1080x1350_NL_WEB_10s_v09.mp4%23_cb1750839443&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-3a6d9049-ccb3-4113-9ea2-fe7dbf88921c\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F0d00f495-2a4e-4052-822b-efedb698c22d%2FAirport_Plane_15s.mp4%23_cb1750839941&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; 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