{
    "title": "Air et la Ligue Cardiologique parlent, \u00e9coutons-les.",
    "modified_at": "2021-09-22 16:39:51",
    "published_at": "2021-09-22 16:39:51",
    "url": "https://press.air.be/air-et-la-ligue-cardiologique-parlent-ecoutons-les",
    "short_url": "http://prez.ly/KlLb",
    "culture": "fr",
    "language": "FR",
    "slug": "air-et-la-ligue-cardiologique-parlent-ecoutons-les",
    "intro": "<p>Cette ann&eacute;e, &agrave; l&rsquo;occasion de la semaine du c&oelig;ur, <strong>la ligue cardiologique</strong> encourage les Belges &agrave; s&rsquo;informer sur les signes pr&eacute;curseurs de l&rsquo;AVC.&nbsp;Deuxi&egrave;me cause de d&eacute;c&egrave;s dans notre pays, cette pathologie touche 19.000 personnes chaque ann&eacute;e. Pour &eacute;viter le pire&nbsp;, il est indispensable d&rsquo;en conna&icirc;tre les sympt&ocirc;mes, et de r&eacute;agir rapidement en appelant le 112.&nbsp;Des solutions qu&rsquo;il est possible d&rsquo;observer &agrave; travers ces 3 nouveaux spots vid&eacute;o&nbsp;r&eacute;alis&eacute;s&nbsp;par air&hellip;</p>",
    "body": "<p><strong>&Eacute;couter son corps pour &eacute;viter le pire</strong></p>\n<p>Afin de sensibiliser un public large, Air a choisi le terrain de l&rsquo;analogie.&nbsp; Cette nouvelle campagne met en sc&egrave;ne les tracas quotidien d&rsquo;un protagoniste un peu trop laxiste lorsqu&rsquo;il s&rsquo;agit de de sa sant&eacute;. Coup de soleil, cloque au pied, gueule de bois,&nbsp;burn&nbsp;out&hellip;&nbsp;&nbsp; Ces &eacute;v&eacute;nements que chacun peut rencontrer pourraient &ecirc;tre &eacute;vit&eacute;s si nous &eacute;coutions davantage notre corps.&nbsp;Celui-ci nous parle chaque jour, encore faut-il tendre l&rsquo;oreille.<br /><br />En cas d&rsquo;AVC, le corps envoie des signaux clairs indiquant qu&rsquo;un probl&egrave;me plus ou moins s&eacute;rieux se manifeste. Ne pas les d&eacute;tecter quand le soleil tape un peu trop fort produit parfois des cons&eacute;quences s&eacute;rieuses, mais ne pas &eacute;couter son corps en cas d&rsquo;AVC peut en avoir d&rsquo;irr&eacute;versibles.</p>\n<p>&nbsp;</p>\n<p><strong>Cr&eacute;dits&nbsp;:</strong></p>\n<p><strong>Client :</strong>&nbsp;La Ligue Cardiologique Belge</p>\n<p><strong>Contacts :</strong>&nbsp;Sandrine Daoud, Audrey Velghe, Katrien Verberckmoes</p>\n<p><strong>Agency :</strong>&nbsp;AIR BRUSSELS&nbsp;</p>\n<p><strong>CD :</strong>&nbsp;Air Creative Council&nbsp;</p>\n<p><strong>Creation :</strong>&nbsp; Romain F&eacute;lix, John Benois, Arnaud Bailly, Karel De Mulder</p>\n<p><strong>Design</strong>&nbsp;: Aur&eacute;lie Prestigiacomo</p>\n<p><strong>Strat&eacute;gie </strong>: Tom Ernst</p>\n<p><strong>Agency Producer :</strong>&nbsp;B&eacute;reng&egrave;re Lurquin</p>\n<p><strong>Production Co.:</strong> Fledge</p>\n<p><strong>Creative Partner</strong>: Diederik Jeangout</p>\n<p><strong>Executive Producer</strong>: Roeland Jeangout</p>\n<p><strong>Line Producer</strong>: Francis Bosschem</p>\n<p><strong>Director</strong>: Sidney Van Wichelen</p>\n<p><strong>D.O.P</strong>.: Maxime Desmet</p>\n<p><strong>Editor:</strong> Ward Geerts</p>\n<p><strong>Grading:</strong> Xavier Dockx</p>\n<p><strong>Sound Studio:</strong> Chez Freddy</p>\n<p>&nbsp;</p>\n<p>&nbsp;</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/58128af4-0960-4e86-9156-72782ab3670f/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/58128af4-0960-4e86-9156-72782ab3670f/-/preview/1200x1200/-/format/auto/"
    },
    "videos": [
        {
            "caption": "LCB 60s FR",
            "thumbnail": "https://i.ytimg.com/vi/lEKnviG4SSw/maxresdefault.jpg",
            "url": "https://youtu.be/lEKnviG4SSw",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe src=\"//cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FlEKnviG4SSw&amp;key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *;\"></iframe></div></div>"
        }
    ],
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/f451876c-f0b2-4794-b892-37087492ed6b/",
            "medium": "https://cdn.uc.assets.prezly.com/f451876c-f0b2-4794-b892-37087492ed6b/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/f451876c-f0b2-4794-b892-37087492ed6b/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/f451876c-f0b2-4794-b892-37087492ed6b/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/f451876c-f0b2-4794-b892-37087492ed6b/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/f451876c-f0b2-4794-b892-37087492ed6b/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/3cb1289b-0197-45a1-818c-c4c74ca1a99e/",
            "medium": "https://cdn.uc.assets.prezly.com/3cb1289b-0197-45a1-818c-c4c74ca1a99e/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/3cb1289b-0197-45a1-818c-c4c74ca1a99e/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/3cb1289b-0197-45a1-818c-c4c74ca1a99e/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/3cb1289b-0197-45a1-818c-c4c74ca1a99e/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/3cb1289b-0197-45a1-818c-c4c74ca1a99e/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/27d858ab-0557-4378-8a76-d1dc28821364/",
            "medium": "https://cdn.uc.assets.prezly.com/27d858ab-0557-4378-8a76-d1dc28821364/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/27d858ab-0557-4378-8a76-d1dc28821364/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/27d858ab-0557-4378-8a76-d1dc28821364/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/27d858ab-0557-4378-8a76-d1dc28821364/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/27d858ab-0557-4378-8a76-d1dc28821364/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/22eb3317-9890-4c24-967f-c9d18f1e1a5e/",
            "medium": "https://cdn.uc.assets.prezly.com/22eb3317-9890-4c24-967f-c9d18f1e1a5e/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/22eb3317-9890-4c24-967f-c9d18f1e1a5e/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/22eb3317-9890-4c24-967f-c9d18f1e1a5e/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/22eb3317-9890-4c24-967f-c9d18f1e1a5e/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/22eb3317-9890-4c24-967f-c9d18f1e1a5e/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/fa4a4788-e05d-47e7-a276-1d8e86030d33/",
            "medium": "https://cdn.uc.assets.prezly.com/fa4a4788-e05d-47e7-a276-1d8e86030d33/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/fa4a4788-e05d-47e7-a276-1d8e86030d33/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/fa4a4788-e05d-47e7-a276-1d8e86030d33/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/fa4a4788-e05d-47e7-a276-1d8e86030d33/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/fa4a4788-e05d-47e7-a276-1d8e86030d33/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "author": {
        "first_name": "Lena",
        "last_name": "Vyncke"
    },
    "format_version": 1
}