{
    "title": "Air and Stokke take off with JetKids.",
    "modified_at": "2025-06-25 10:40:58",
    "published_at": "2025-06-25 10:36:00",
    "url": "https://press.air.be/air-and-stokke-take-off-with-jetkids",
    "short_url": "http://prez.ly/idpd",
    "culture": "en",
    "language": "EN",
    "subtitle": "So, what is JetKids? \nA suitcase. A scooter. A travel bed.\nA hybrid (slightly magical) object designed for kids aged 2 to 7.\nAnd for their parents - those who want to survive the airport experience with a smile. But more than that, JetKids is a new way of travelling.\nNot stressful\u2026. Adventurous !\nBecause for a child, going to the airport isn\u2019t going to Zaventem. It\u2019s going to an amusement park.",
    "slug": "air-and-stokke-take-off-with-jetkids",
    "body": "<p>Giant conveyor belts. Doors that open by themselves. Planes in all shapes and sizes.<br>\u200bThe journey starts long before takeoff.</p><h4 id=\"the-creative-vision\" ><strong>The creative vision?</strong></h4><p>In today&rsquo;s image-saturated world, brands no longer have the luxury of passive attention.<br>\u200bSo, forget the polished product film. This campaign is built like a social feed.<br>\u200bA series of micro-vignettes. Shot like creator content. But with the craft of a fashion house.</p><div id=\"video-307084e6-77ea-44ce-8b44-46bb7d0f12ed\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F5e0a7f41-6678-4dae-8230-734eadeeb26f%2FC252622_25_05_05_STOKKE_Script%252002%2520Fits%2520everything_1080x1350_NL_WEB_10s_v03_LOCK.mp4%23_cb1750839964&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-75179e86-a586-48ec-be74-eefeda34400f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fefd73318-1bdd-4a06-b638-0a6be1d48ec2%2FC252622_25_04_14_STOKKE_Script%252003%2520Row%2520after%2520row_1080x1920_NL_WEB_10s_v06_DC_ALTmusic.mp4%23_cb1750839307&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>Each video captures a different side of travel from a child&rsquo;s point of view - with a clear, strategic angle: wonder.</p><div\n    id='gallery-a4a9b2b9-9799-4723-8e5e-aab7e9ac3581'\n    class='release-content-gallery release-content-gallery--layout-full-width'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"a-clear-positioning-a-social-first-execution-tangible-impact\" >A clear positioning. A social-first execution. Tangible impact.</h4><blockquote>Arnaud Bailly, Creative Director at Air:<br>\u200b&ldquo;In 2025, there&rsquo;s no real line between content and advertising.<br>\u200bWhat matters is the strength of the idea, a sharp point of view, and the ability to connect with your audience.<br>\u200bJetKids is the perfect project for that. Because it&rsquo;s useful, playful, desirable.<br>\u200bAnd it gives us a whole new lens on travel. More real. More fun. More stylish.&rdquo;</blockquote><div\n    id='gallery-6c02ead2-7878-4491-b20e-28c011e79b65'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><blockquote>Michelle Defooz, Strategic Director at Air: <br>\u200b&quot;Today&rsquo;s parents trust other parents more than they trust brands. That&rsquo;s why we flipped the traditional script: showing not what the product does, but what families experience. This campaign isn&rsquo;t about performance specs. It&rsquo;s about the moments of joy, chaos, and calm at 30,000 feet and on the ground. By capturing travel through the eyes of children and parents, not the brand, we reinforce Stokke&rsquo;s role as a design-led ally in modern parenting. Less about selling a suitcase. More about elevating the journey trough a well designed product.&quot;</blockquote><p>JetKids is already available internationally.<br>\u200bAnd this first communication lays the foundation for a long-term content strategy.<br>\u200bDesigned to live on social media &mdash; and in people&rsquo;s hearts.</p><div id=\"video-b7bf306b-8981-42bf-a041-e0bb42a98589\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F14047484-0cab-4d72-92b3-16d711718d6a%2FC252622_25_04_14_STOKKE_Script%252008%2520Crossing%2520paths_1920x1080_NL_WEB_10s_v04_DC.mp4%23_cb1750839372&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-9287168d-5c67-43c6-8f83-6077822ca1d4\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; 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