air and Partenamut maintain their balance.
Becoming a parent, suffering from burnout, becoming a carer… There are moments in life when… everything changes. At times like these, Partenamut is there for you. This is the message of the latest campaign from Partenamut and air: “When life turns upside down, keep your balance with Partenamut.” A new brand campaign designed to highlight the role of the health insurance fund: to be there for its members in their day-to-day lives, but also to help them get through the more difficult times.
In this – quite literally – mind-blowing campaign, the phrase “life turns upside down” is taken quite literally. The campaign film features three people whose lives have recently been turned upside down: a young mum, a man suffering from burnout and a young woman who has to look after her mum. Each of them has literally ‘tipped over’, leaning precariously into the void in an unrealistic way, holding this uncomfortable position as best they can. Whilst suspended in this way, they share their stories with us and explain why their lives have been turned upside down. Until the iconic Partenamut ‘Orbie’ helps them right themselves. What does it represent? Partenamut, its advisers, its services and its personalised support.
A radio advert and two campaign visuals support the film; in these visuals, our leaning protagonists are supported by this very same orbie, a symbol of mutuality.
A campaign which, too, has struck the right balance between everything that is dear to air: the right strategy, a powerful message, a strong concept and carefully crafted visuals.
PAR26010-CampagneBrandPhase3-Agence-50x70-V2.pdf
PDF 15 MB
260915-Partenamut-mix-radio-radio-20-naissance.mp3
MP3 627 KB
Credits:
Client: Partenamut
Contacts: Hela Askri, Sophie Graillot
Agency: Air
Client Manager: Georgia Vandenberghen
Strategic Planner: Nic Van den Heuvel
Creative Director: Creative Council
Creatives: Edouard Coune, Julian Lesceux, Anouk Lemm, Marie Paris
Production: Hamlet
Director: Nitram
Director of Photography: Sander Vandenbroucke
Editor: Bram Dutry
Online: Frames Post Production
Music composer: Matteo De Marinis
Post-production Producer: Basile van der Straten
Producer: Pim Verhaert
Photographer: Victor Pattyn
Sound & Mix: La Vita Studios