{
    "title": "Air & Payconiq waren nog nooit zo veeleisend",
    "modified_at": "2025-02-18 09:19:30",
    "published_at": "2025-02-17 16:24:00",
    "url": "https://press.air.be/air--payconiq-waren-nog-nooit-zo-veeleisend",
    "short_url": "http://prez.ly/Feed",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Nadat het zijn merkimago versterkte door de nadruk te leggen op hoe vlot en cool betalen kan zijn, breit Payconiq by Bancontact er een vervolg aan met een nieuwe campagne door Air. Deze keer speelt het merk in op een nieuw inzicht: we zijn steeds veeleisender geworden over onze aankopen.",
    "slug": "air--payconiq-waren-nog-nooit-zo-veeleisend",
    "body": "<p><strong>Consumenten worden steeds veeleisender</strong></p><p>De dag van vandaag doen we geen ondoordachte aankopen meer. We zoeken naar de beste prijs-kwaliteit, het perfecte product, de ideale shopervaring. Maar soms zijn we een tikkeltje t&eacute; veeleisend. Gelukkig is er &eacute;&eacute;n iets dat altijd cool blijft: het gemak van betalen.</p><p>Enter Payconiq by Bancontact, dat zich positoneert als de ideale partner van consumenten en handelaars voor eenvoudige, snelle en veilige betalingen.</p><div id=\"video-5c5a798a-3e7f-4340-ac04-15c280d0fbf2\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?playerjs=1&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DTRFYj-C8jrY%23_cb1739866740&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *; accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>Een campagne die speelt met het contrast tussen veeleisend en cool</strong></p><p>Deze campagne, bedacht door Air, brengt alledaagse situaties in beeld waarin de veeleisendheid van consumenten een hoogtepunt bereikt.</p><p>Bij het online shoppen spenderen we uren aan vergelijken, analyseren, aarzelen en aanpassen&hellip; Maar hij het betalen, is er geen stress: het is onmiddellijk en vlot. En dat is cool.</p><div id=\"video-037d8da1-a905-4577-a00e-d3ca849c0ff6\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?playerjs=1&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DeJyB8jAFkEY%23_cb1739805874&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *; accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>In winkels doen verkopers er alles aan om hun veeleisende klanten tevreden te stellen. Maar bij het betalen, is er geen stress: dankzij Payconiq GO kunnen zij hun verkopen beheren en hun betalingen gemakkelijk innen. En aan klantenzijde, is het nog altijd even simpel: een scan, een beep beep beep, en de aankoop is in orde.</p><div id=\"video-4200741a-3636-4646-bf8c-08dd7800c118\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?playerjs=1&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DY64MKo1ZUV0%23_cb1739805891&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *; accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>Tweedehands shoppen is de afgelopen jaren ge&euml;xplodeerd, en daarmee ook de veeleisendheid van kopers, die ijzersterke onderhandelaars zijn geworden. Maar gelukkig blijft betalen even simpel en cool met Payconiq by Bancontact.</p><div\n    id='gallery-7eaa805b-1fd8-46e4-8a14-2631b8b34edd'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Wat onze eisen voor onze aankopen ook mogen zijn, we kunnen altijd rekenen op een coole en zorgeloze betaling met Payconiq by Bancontact.</p><p>De films werden opnieuw gerealiseerd door Guy de la Palme. De campagne wordt uitgerold op televisie via een hoofdfilm en meerdere korte films, allemaal even veeleisend en cool als de andere.</p><div id=\"video-a5141b3a-ab80-4529-b66f-ae8020dc25a2\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?playerjs=1&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DODhUaDNmB6s%23_cb1739866766&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *; accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>Een betaalervaring die voldoet aan onze verwachtingen</strong></p><p>Met deze campagne illustreert Payconiq by Bancontact dat je zowel veeleisend kunt zijn over je aankopen als cool bij het betalen. Een eenvoudige en effectieve belofte die de rode draad blijft vormen voor Payconiq by Bancontact: Live cool, pay cool.</p><p>&nbsp;</p><p><strong>Credits</strong>\u202f </p><p>Client : Bancontact Payconiq Company </p><p>Client contact : Lotta de Meulenaere, Sarah De Prez</p><p>Agency : Air\u202f </p><p>Creative Director : Creative Council</p><p>Creatives :\u202fJulian Lesceux, Bruno Giunta, Arnaud Bailly</p><p>Copywriting NL : Jan Denys</p><p>Strategic Director : Michelle Defooz\u202f\u202f </p><p>Client Manager: Georgia Vandenberghen&nbsp;</p><p>Graphic &amp; Motion Design : Killian Vogel</p><p>Craft Producer: B&eacute;reng&egrave;re Lurquin\u202f &nbsp;&nbsp;</p><p>R&eacute;alisation : CAVIAR </p><p>Director : Guy de la Palme </p><p>Sound design : Sonhouse</p><p>Media : Space</p>",
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