{
    "title": "A is for Air. S is for Stokke. \nY is for Yoyo. Z is for Zebra.",
    "modified_at": "2025-10-01 10:29:55",
    "published_at": "2025-10-01 09:56:00",
    "url": "https://press.air.be/a-is-for-air-s-is-for-stokke-y-is-for-yoyo-z-is-for-zebra-4x2r90",
    "short_url": "http://prez.ly/xzwd",
    "culture": "en",
    "language": "EN",
    "subtitle": "The YOYO stroller from Stokke is back as a city icon, this time with a bold new look. \nFor years, parents have loved it because it is small, easy to use, and practical. Now the YOYO is not only for families, it also follows fashion trends. It feels as stylish as a designer bag and becomes a real fashion accessory.",
    "slug": "a-is-for-air-s-is-for-stokke-y-is-for-yoyo-z-is-for-zebra-4x2r90",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/d3f0d5bb-5ec2-4193-bd9f-6c82a79c9adf/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-d3f0d5bb-5ec2-4193-bd9f-6c82a79c9adf\"\n                data-id=\"d3f0d5bb-5ec2-4193-bd9f-6c82a79c9adf\"\n                data-original=\"https://cdn.uc.assets.prezly.com/d3f0d5bb-5ec2-4193-bd9f-6c82a79c9adf/-/inline/no/print_mock_up.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/d3f0d5bb-5ec2-4193-bd9f-6c82a79c9adf/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div\n    id='gallery-c1f348d6-f4fd-460f-b806-b2a94b27f6ed'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Many strollers talk about safety and comfort. Stokke already has these things, so the brand is choosing a new direction. The idea is simple: put style first and make the stroller something parents want to show off, just like a handbag.For this collection named <em>The Wild Collection</em>, two star prints make their debut: <br>\u200bleopard and zebra. Iconic patterns that transform the stroller into a bold style statement. <br>\u200bAnd so are the ads. Gone are the expected campaigns with smiling babies: instead, the spotlight turns to an art direction inspired by fashion editorials. The visuals echo the pages of glossy magazines while keeping a playful nod to children&rsquo;s books, those where you learn the alphabet with animals. And yes! \u200b <em>Z is for Zebra.</em></p><div id=\"video-046b04aa-2a31-4dca-8d66-1e33ce77f708\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F5839e534-1a46-486d-b6b2-4880632205bd%2FStokke-10s-L%2520is%2520for%2520Leopard-16x9%25202.mp4%23_cb1759305119&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div\n    id='gallery-e3be3838-c060-422a-8429-c1e77545b952'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>The communication strategy is designed like a true fashion campaign. Editorial films, curated content, and collaborations with lifestyle influencers: every touchpoint builds an inspiring universe. The YOYO is no longer experienced as a simple practical tool, but as an extension of the parents&rsquo; identity.</p><div id=\"video-b9bd206b-9d54-4bc3-a0f2-086f61814806\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F50f92399-a3c3-4ed8-98d2-2fa5930bad07%2FStokke-10s-Z%2520is%2520for%2520Zebra-16x9%25202.mp4%23_cb1759305197&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-3203d845-599f-4410-8e18-7a4095c06df8\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F8213437c-32ee-43d7-9b80-5350545f044d%2FTRENDY%2520BAG%2520STOKKE.mp4%23_cb1759307368&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-14f41507-cacc-4b00-a4d5-860a809c582f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fb716ce21-5631-4b87-a59e-179aee69671e%2FANIMAL%2520PRINT%2520STOKKE.mp4%23_cb1759307378&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>Credits</strong></p><p>Client : Stokke&reg;</p><p>Agency : Air Brussels</p><p>CD : Air Creative Council</p><p>Creation : Edouard Counce, Anouk Lemm</p><p>Strategy : Michelle Defooz</p><p>Design : Edouard Coune</p><p>Motion Design : Boris Delire</p><p>Client Manager : Pauline Heraly</p><p>TV producer : B&eacute;reng&egrave;re Lurquin</p><p>Production : ILA<br>\u200b<br>\u200bDirectors: Studio Alfons Meyer</p><p>Photographer: Anton Fayle </p><p>Extra footage&nbsp;: Sasha Ferri<br>\u200b</p><p>&nbsp;</p>",
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