{
    "title": "1,2,3 Go - for a worldwide campaign for Stokke\u00ae and the new YOYO\u00b3",
    "modified_at": "2024-11-21 13:34:49",
    "published_at": "2024-11-21 11:19:00",
    "url": "https://press.air.be/123-go-for-a-worldwide-campaign-for-stokke-and-the-new-yoyo-3",
    "short_url": "http://prez.ly/FTXc",
    "culture": "en",
    "language": "EN",
    "subtitle": "Becoming a parent is when you quickly realize: the real adventure isn\u2019t some far-off destination, it\u2019s just\u2026 leaving the house. Did I pack the teddy bear? Got the spare diaper? Will they fall asleep? \nIs it cold or warm enough outside? Will we make it back before dark?",
    "slug": "123-go-for-a-worldwide-campaign-for-stokke-and-the-new-yoyo-3",
    "body": "<p>A mountain of questions and a growing pile of stress that makes staying home feel like the easiest option.</p><p>But here&rsquo;s the thing: your child doesn&rsquo;t just want &ldquo;home you.&rdquo; They want to <em>know</em> you. The real you. Not just &ldquo;the perfect parent&rdquo; who nails playtime twice a day.</p><p>What&rsquo;s your go-to coffee spot? Who&rsquo;s that friend they keep hearing about? When you&rsquo;re at the park, do you chill on the bench with a book or sprawl out in the grass?</p><p>By letting your child see the different sides of you, you&rsquo;re giving them the confidence to explore their own identity&mdash;and helping them grow in the process.</p><div id=\"video-a78f5043-c892-46ba-921d-744ade22e1f1\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"//cdn.iframe.ly/api/iframe?playerjs=1&url=https%3A%2F%2Fyoutu.be%2FIlKtHOL_ZpY&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"autoplay *; accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"//cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>Meet the YOYO&sup3; by Stokke&reg;: Ready for Everything.</strong></p><div\n    id='gallery-bf834dc5-424e-4607-98e0-8c033ab3e091'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>That&rsquo;s why Stokke&reg; responded to the wishes and preferences of their customers, Stokke&reg; has taken the beloved YOYO&reg; to new heights with the Stokke&reg; YOYO&sup3;.\u2028This latest iteration builds on its reputation as a first of its kind favorite on city streets worldwide and making the best even better with new features.</p><p>This latest version is better than ever, designed to make heading out as easy as 1, 2, 3&hellip; Go! It&rsquo;s a phrase we&rsquo;ve turned into the heart of our new campaign, showing parents just how simple it can be to leave the house&mdash;no stress, just joy in every adventure outside your home.</p><blockquote>Stokke&reg; CEO, Jacob Kragh, says<em> &ldquo;I&#039;m excited about this launch, as it marks the first YOYO&reg; novelty under the Stokke&reg; brand umbrella and a great advancement of an already iconic stroller! At Stokke&reg;, we are always pursuing excellence, and looking to enhance our products and strengthen the bond between parents and children. With Stokke&reg; YOYO&reg;, we aim to enrich the lives of urban parents, and help them to navigate any environment with their little ones by their side.&rdquo;</em></blockquote><div\n    id='gallery-8f6449cd-79d8-4c06-b27a-9346ec6a2217'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><strong>A Global Campaign That Speaks to Every Parent</strong></p><p>The YOYO&sup3; campaign comes to life through films, posters, and social media, reaching parents all around the world. It&rsquo;s a celebration of effortless adventures, turning those daunting trips out into moments of freedom <br>\u200band fun.</p><p>With the YOYO&sup3; by Stokke&reg;, stepping out with your baby has never been this easy.</p><div\n    id='gallery-a2e66b76-6144-4c2a-b683-30d195abc84b'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiI3YzQ5ZGFjZS03MjExLTQ0MTUtODIxYy02NjgwYjdmZDRiMGMiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC83YzQ5ZGFjZS03MjExLTQ0MTUtODIxYy02NjgwYjdmZDRiMGNcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEsImNhcHRpb24iOm51bGwsImF0dHJpYnV0ZXMiOnsiaWQiOiJnYWxsZXJ5LWltYWdlLTdjNDlkYWNlLTcyMTEtNDQxNS04MjFjLTY2ODBiN2ZkNGIwYyIsImRhdGEtaWQiOiI3YzQ5ZGFjZS03MjExLTQ0MTUtODIxYy02NjgwYjdmZDRiMGMiLCJkYXRhLW1mcC1zcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC83YzQ5ZGFjZS03MjExLTQ0MTUtODIxYy02NjgwYjdmZDRiMGNcLy1cL3ByZXZpZXdcLzEyMDB4MTIwMFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJkYXRhLWRlc2NyaXB0aW9uIjpudWxsLCJkYXRhLW9yaWdpbmFsIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvN2M0OWRhY2UtNzIxMS00NDE1LTgyMWMtNjY4MGI3ZmQ0YjBjXC8tXC9pbmxpbmVcL25vXC95b3lvM19wb3N0QXJ0Ym9hcmQtMS1jb3B5LTI0XzIucG5nIn19LHsiaWQiOiJlOTgzY2Q3ZC1lOWE3LTQ1MmUtYTE5MC0xMzZhZjIzOWRmNzEiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC9lOTgzY2Q3ZC1lOWE3LTQ1MmUtYTE5MC0xMzZhZjIzOWRmNzFcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEsImNhcHRpb24iOm51bGwsImF0dHJpYnV0ZXMiOnsiaWQiOiJnYWxsZXJ5LWltYWdlLWU5ODNjZDdkLWU5YTctNDUyZS1hMTkwLTEzNmFmMjM5ZGY3MSIsImRhdGEtaWQiOiJlOTgzY2Q3ZC1lOWE3LTQ1MmUtYTE5MC0xMzZhZjIzOWRmNzEiLCJkYXRhLW1mcC1zcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC9lOTgzY2Q3ZC1lOWE3LTQ1MmUtYTE5MC0xMzZhZjIzOWRmNzFcLy1cL3ByZXZpZXdcLzEyMDB4MTIwMFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJkYXRhLWRlc2NyaXB0aW9uIjpudWxsLCJkYXRhLW9yaWdpbmFsIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvZTk4M2NkN2QtZTlhNy00NTJlLWExOTAtMTM2YWYyMzlkZjcxXC8tXC9pbmxpbmVcL25vXC95b3lvM19wb3N0QXJ0Ym9hcmQtMS1jb3B5LTI0XzEucG5nIn19XQ=='\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><strong>CREDITS</strong></p><p>Client : Stokke&reg;</p><p>Contact : Marijke Coopmans, Andrea Lavalou, Charline Dallemagne, Helene Abel Hansen</p><p>Agency : Air Brussels</p><p>CD : Air Creative Council</p><p>Creation : Edouard Coune, Anouk Lemm, Arnaud Bailly</p><p>Strategy : Michelle Defooz</p><p>Design : Edouard Coune, Christophe Liekens </p><p>Motion design : Boris Delire</p><p>Client Manager : Margaux Doucet</p><p>TV producer : B&eacute;reng&egrave;re Lurquin</p><p>Production : Wenneker, Crush</p><p>R&eacute;alisation : Hyun Esco</p><p>Directrice de production : Ben Wevers</p><p>Photographe : Victor Pattyn</p>",
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